Ipic Entertainment
CRE Intelligence
Company Information
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About Ipic Entertainment
iPic Entertainment operates a chain of premium movie theaters that blend cinema with upscale hospitality. The company was founded in 2002 and opened its first location in West Palm Beach, Florida, where it quickly established itself by offering a distinctly different moviegoing experience. Rather than compete on volume like traditional multiplexes, iPic built its reputation around luxury amenities such as plush seating, gourmet food and beverage service, and in-theater dining that transforms a film into a full evening out.
The brand expanded methodically into major metropolitan markets including New York, Los Angeles, and Chicago. As of December 2023, iPic operated 17 locations, with its footprint concentrated in urban and affluent suburban areas where strong demographics and proximity to high-end retail and dining create natural synergies. The company has maintained this selective approach to growth rather than pursuing rapid expansion, focusing instead on enhancing existing venues and identifying new opportunities in markets that align with its positioning.
iPic's strategy centers on delivering a differentiated experience that appeals to audiences willing to pay a premium for comfort and service. The company continues to explore expansion in select metropolitan markets, with particular attention to Los Angeles, New York, Chicago, Miami, and San Francisco. This disciplined growth posture, combined with the brand's established presence in affluent urban submarkets and its track record of creating destination-level entertainment venues, positions iPic as a meaningful player in the premium experiential retail segment.
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