Jake’s Wayback Burgers

Jake’s Wayback Burgers began as a single restaurant in Newark, Delaware in 1991, originally known as Jake’s Hamburgers. The founders set out to offer classic American burgers in a welcoming, retro-inspired setting, and the concept quickly resonated with local diners. In the early 2010s, the company rebranded to Wayback Burgers, reflecting its ambition to reach a broader audience and expand beyond its original roots.

As of November 2025, Wayback Burgers operates 170 locations across more than 35 states in the U.S., with a growing international presence in Canada, Morocco, Saudi Arabia, Pakistan, and Japan. The brand’s expansion over the past five years has been marked by a steady increase in franchise partnerships and a deliberate move into new global markets, especially in Asia and the Middle East. Recent openings in Japan and Pakistan underscore its commitment to international growth, while ongoing efforts target underserved regions within the United States.

Wayback Burgers is privately owned and managed independently from any parent corporation. The company’s headquarters in Cheshire, Connecticut supports franchise operations, marketing, and real estate development. Its corporate team remains lean, while the franchise network continues to grow through new store launches and partnerships.

The brand is recognized for its flexible store formats, which allow it to adapt to both suburban and urban locations. This versatility has helped Wayback Burgers maintain a competitive growth posture, attracting new franchisees and real estate partners who value its proven track record and scalable model. The company’s focus on quality, customizable menu options, and a family-friendly atmosphere has helped it build credibility and sustain momentum in the fast-casual restaurant sector.