Jamba Juice

Jamba began in 1990 as a small juice shop called Juice Club in San Luis Obispo, California, founded by a group of recent college graduates who wanted to make fresh fruit and vegetable blends more accessible. The brand quickly gained traction and, by 1995, adopted the name Jamba Juice to reflect its expanding menu and growing popularity. Over the years, Jamba has become a familiar name in smoothies, bowls, and health-focused snacks, building a national presence through a mix of franchised and company-operated stores.

A significant milestone came in 2017 when Jamba joined GoTo Foods LLC, a major restaurant group known for brands like Cinnabon and Auntie Anne’s. In 2019, the company shortened its name to Jamba, signaling a broader menu and a shift beyond just juice offerings. As of November 2025, Jamba operates over 800 locations across 36 states, with stores found in traditional retail centers as well as non-traditional venues such as airports and college campuses. The company has also expanded into retail and direct-to-consumer channels, offering at-home smoothie kits and branded snacks.

During the past five years, Jamba has focused on franchise-driven growth, prioritizing flexible store formats and drive-thru options to meet changing consumer needs. The brand is actively seeking new franchisees and real estate partners, with particular attention to high-traffic retail centers, lifestyle developments, and emerging markets. While a major Bay Area franchisee, Valley Juice, LLC, filed for Chapter 11 bankruptcy in October 2025, both Jamba corporate and other franchisees continue to operate as usual.

Jamba’s adaptability, national scale, and established reputation make it a strong fit for a range of retail environments. Its willingness to innovate with new formats and its steady expansion posture have helped the brand remain relevant and resilient in a competitive landscape.