Kid to Kid

Kid to Kid is a resale retailer that focuses on gently used children’s clothing, toys, shoes, and maternity wear. The company began in 1992 in Salt Lake City, Utah, when Brent and Shauna Sloan saw an opportunity to help families find affordable, high-quality goods for their kids while also giving parents a way to pass along items their children had outgrown. Over the years, Kid to Kid has grown from a single store into a franchise network that now spans more than 100 locations across 26 states, as well as stores in Canada and Portugal as of November 2025.

A significant milestone in the company’s history was its expansion beyond the United States, with recent store openings in Canada and Portugal marking its entry into international markets. This move reflects the brand’s ongoing growth and adaptability, especially over the past five years, during which Kid to Kid has continued to add new franchisees and enter new regions. The company’s approach centers on creating a bright, organized environment where families can trade in outgrown items for cash or store credit, making it both a practical and sustainable option for communities.

Kid to Kid’s franchise model allows for local ownership while maintaining consistent standards for inventory and customer experience. The brand is known for its steady expansion in suburban and family-oriented areas, with a focus on markets like Texas, Florida, Georgia, North Carolina, Colorado, and Canada. Its presence in these areas often brings reliable foot traffic and repeat visits from families, supporting neighborhood shopping centers and retail corridors.

The company’s credibility is supported by its long history, franchise support systems, and ownership by BaseCamp Franchising, which also operates Uptown Cheapskate. In recent years, Kid to Kid has continued to evolve by updating store design and increasing digital engagement through social media and community events, helping to build customer loyalty and brand awareness.