Knockouts Haircuts For Men

Knockouts Haircuts For Men is a men’s haircare and grooming brand built around a full-service barbershop experience in a relaxed sports-themed setting. The shops focus on services for men and boys, including haircuts, beard trims, straight-razor shaves and related grooming, delivered in individual or semi-private stations with televisions and sports décor to encourage repeat visits and longer stays.

The company was founded in 2002 by Tom and Kim Saturday in Addison, Texas. Their idea was to give men who wanted more than a quick clipper cut a comfortable place to get higher-touch service from licensed cosmetologists and barbers. Within a few years the concept began franchising, and by the early 2010s Knockouts had grown to dozens of locations as local owner-operators bought into a recurring, service-based business model.

As of June 2024, Knockouts Haircuts For Men has about 40 franchised locations across multiple U.S. states, with the heaviest concentration in Texas, Oklahoma and nearby markets, plus additional units in areas such as Idaho and Georgia. Over the last five years the brand has focused on steady, controlled expansion rather than rapid national saturation, continuing to offer new territories while keeping its franchise system relatively tight. That period has also seen Knockouts refine its men’s grooming positioning, update interiors, and reinforce consistent brand standards across franchisees.

Most locations occupy small inline spaces in neighborhood and suburban retail centers. Stores are typically placed where customers can combine a haircut or shave with other daily errands, which helps drive predictable, recurring foot traffic. The format is flexible enough to work in a variety of multi-tenant settings and generally involves a lighter build-out than restaurant or medical users, which can simplify deals and timelines.

Knockouts operates as an independent franchisor based in Texas, supporting local owners with branding, marketing, training, and guidance during site selection, while franchisees handle daily operations and hiring. This structure spreads occupancy risk across many individual operators while keeping a consistent concept in the marketplace. With ongoing franchising efforts in Texas, Oklahoma, Idaho, Georgia, the broader Sunbelt, and other identified growth markets, Knockouts is expected to continue seeking well-located inline space in established and emerging residential corridors where regular male grooming visits can support a stable business.