Koko FitClub

Koko FitClub was an independent fitness brand that introduced a technology-focused approach to personal training in the United States. Founded in 2008 by Mike Lannon and Mary Obana, the company set out to make individualized fitness more accessible for adults with busy schedules. Its model combined digital coaching with proprietary strength and cardio equipment, allowing members to follow customized workout plans delivered through interactive kiosks and track their progress online.

The company grew rapidly through franchising, and by the mid-2010s, Koko FitClub operated more than 120 locations in over 30 states, spanning both suburban and urban markets across the country. This expansion established the brand as a recognizable name in the boutique fitness segment, particularly known for its standardized, efficient club format and staff-light operations. Koko FitClub received industry recognition during its growth phase, including features in national business publications and rankings among top franchise opportunities.

Over the past five years, however, the brand faced mounting competition from new fitness concepts and shifting consumer preferences. Between 2018 and 2022, Koko FitClub stopped selling new franchises and began closing most of its locations. As of November 2025, the company’s website and social media channels are inactive, and franchise directories list the brand as defunct, with no active clubs remaining. There have been no reports of acquisition or merger; the wind-down appears to have resulted from operational and market challenges.

Koko FitClub’s influence is notable for its early adoption of digital fitness technology and its role in shaping automated, personalized training environments. At its peak, the brand’s consistent club footprint and presence in neighborhood retail centers made it a familiar anchor for landlords and brokers seeking steady, service-oriented tenants. The company’s closure reflects broader shifts in the fitness industry, including the rise of connected fitness platforms and the volatility that can accompany rapid franchise-driven growth.