Krystal

Krystal is a well-established quick-service restaurant brand known for its small, square hamburgers and Southern-inspired menu. The company began in 1932, founded in Chattanooga, Tennessee, by Rody Davenport Jr. and J. Glenn Sherrill, who set out to provide a reliable and affordable dining option during the Great Depression. Krystal’s signature sliders have remained central to its menu, joined over time by breakfast offerings, chicken sandwiches, and loaded fries. The brand has become a recognizable presence across the Southeastern United States, earning a loyal following and a reputation as a late-night staple.

A significant moment in Krystal’s history came in the 1960s and 1970s, when the company introduced drive-thru service and accelerated its expansion, keeping pace with changing consumer habits. After navigating industry shifts and changes in ownership, Krystal was acquired by Fortress Investment Group in 2020, following a period of financial restructuring. This transition marked the start of a renewed focus on brand revitalization, digital ordering, and operational improvements.

As of October 2025, Krystal operates 295 locations across 11 states. The company has recently opened new stores in Texas, South Carolina, and Alabama, reflecting an active growth strategy. Its headquarters are now in Atlanta, Georgia, supporting broader regional ambitions. Over the last five years, Krystal has expanded its reach by targeting both company-owned and franchised locations, with particular attention to high-traffic corridors and a mix of urban and suburban trade areas. The brand has also embraced flexible store formats, including traditional dine-in, drive-thru, and smaller models designed for off-premise and delivery-focused customers.

Krystal’s ability to adapt its real estate approach and invest in technology has positioned the brand for continued growth. Its established name, flexible formats, and willingness to enter new markets make it a strong candidate for a variety of retail settings. The company’s recent investments in digital engagement and operational efficiency further support its ongoing expansion across the Southeast and into select new markets.