La Parrilla

La Parrilla is a well-established Mexican restaurant group operating across Georgia, Alabama, and South Carolina. Founded in 1994 with a single location in Atlanta, the company has grown steadily over the past three decades. A pivotal moment in its history came with the opening of its Marietta flagship, which helped La Parrilla build a strong reputation in the competitive Atlanta market.

As of November 2025, La Parrilla operates 22 restaurants, with a footprint concentrated in metro Atlanta and expanding into key cities such as Savannah, Birmingham, Charleston, and Greenville. Over the past five years, the brand has focused on measured growth, targeting both suburban and urban trade areas. Recent openings and ongoing site searches reflect a deliberate expansion strategy, with particular interest in endcap and freestanding spaces within retail centers and mixed-use developments.

La Parrilla’s format is full-service, offering a welcoming, family-friendly atmosphere and a broad menu of classic Mexican dishes. The company is independently owned, with no franchise program, and maintains a hands-on approach to operations and site selection. Its consistent performance, established brand, and regional credibility make La Parrilla a reliable tenant for landlords and developers seeking a proven operator in retail and lifestyle centers. The company’s ongoing pursuit of new locations in high-growth areas signals a sustained commitment to expansion and adaptability in the evolving Southeast dining landscape.