Lane Bryant

Lane Bryant is a well-established American retailer focused on plus-size women’s apparel, with a history that dates back to 1904 when Lena Himmelstein Bryant Malsin opened her first dress shop in New York City. The brand quickly became known for offering maternity and plus-size clothing at a time when these options were scarce, setting the stage for Lane Bryant’s long-standing reputation as a pioneer in size-inclusive fashion.

A significant milestone in Lane Bryant’s growth came during the mid-20th century, as the company expanded from a single storefront to a national retail chain. This expansion placed Lane Bryant in major shopping centers and urban markets across the United States, solidifying its presence as a recognizable name in women’s specialty retail. Over the past five years, Lane Bryant has continued to evolve by embracing omnichannel retail strategies and investing in the remodeling of existing stores to enhance the customer experience. The company has maintained a stable national footprint, focusing on selective new store openings in high-traffic retail environments while optimizing its current locations.

As of November 2025, Lane Bryant operates approximately 450 company-owned stores throughout the United States. These locations are typically situated in regional malls, lifestyle centers, and prominent shopping districts, reflecting the brand’s emphasis on visibility and accessibility in areas with strong retail traffic. The company’s headquarters are in Columbus, Ohio, where real estate decisions are managed centrally.

Lane Bryant became part of the KnitWell Group in 2023, following its acquisition after the bankruptcy of its previous parent, Ascena Retail Group. This transition has provided the brand with additional stability and resources as part of a larger retail portfolio. Cacique, Lane Bryant’s specialty lingerie line, is a key sub-brand and is often featured within Lane Bryant stores, broadening the company’s product offering and appeal.

In recent years, Lane Bryant has prioritized the integration of digital and physical retail, supporting a seamless shopping experience for its customers. The company maintains an active presence on all major social media platforms, further strengthening its connection with a loyal customer base. Lane Bryant’s consistent store count, strong brand recognition, and focus on high-traffic formats make it a reliable anchor in retail centers and a credible tenant for landlords, brokers, and developers seeking stable, nationally recognized brands.