Lilly Pulitzer

Lilly Pulitzer is an American fashion brand known for its colorful, resort-inspired clothing and accessories. The company began in 1959 when Lilly Pulitzer opened a juice stand in Palm Beach, Florida, and started making bright, patterned dresses to hide juice stains. Her designs quickly caught the attention of the local community and gained national recognition after First Lady Jackie Kennedy was photographed wearing one of Lilly’s dresses. This early popularity helped establish the brand’s reputation for cheerful, upscale resort wear.

Over the decades, Lilly Pulitzer became closely associated with coastal and vacation destinations, building a loyal following among those who appreciate its distinctive prints and relaxed, yet polished style. After a period of closure in the 1980s, the brand was revived and later acquired by Oxford Industries, Inc. in 2010, which provided the resources for continued growth and stability.

As of November 2025, Lilly Pulitzer operates 60 stores across the United States, including both company-owned locations and independently owned signature stores. The brand’s footprint is especially strong in high-traffic resort areas and affluent suburban centers, with ongoing expansion in Florida, the Carolinas, the Northeast, California, and Texas. In recent years, Lilly Pulitzer has focused on opening new stores in lifestyle centers and upscale shopping districts, reflecting a steady and intentional growth strategy.

The company’s approach combines established brand recognition with a flexible retail model, offering both direct-operated and signature stores. This allows Lilly Pulitzer to adapt to a variety of retail environments, from vacation markets to suburban shopping destinations. Its presence in sought-after locations and its ongoing search for new sites signal a continued commitment to growth and a reliable track record as a retail tenant. The brand’s evolution over the past five years, marked by new store openings and targeted market entries, demonstrates its ability to remain relevant and appealing in the competitive specialty retail sector.