Longchamp

Longchamp is an independent French luxury brand known for its leather goods, handbags, travel accessories, and ready-to-wear fashion. The company was founded in 1948 by Jean Cassegrain, who originally produced leather-covered pipes before shifting focus to small leather goods and, eventually, handbags and luggage. A major milestone in Longchamp’s history was the launch of the Le Pliage tote in the 1990s, which quickly became a global favorite for its lightweight, foldable design and enduring Parisian style.

As of November 2025, Longchamp operates approximately 300 boutiques worldwide, with a retail presence spanning Europe, Asia-Pacific, North America, and the Middle East. The brand continues to grow its footprint, most notably with recent flagship openings in Shanghai and ongoing renovations of key stores in Paris, New York, and London. Expansion efforts are concentrated in high-traffic luxury corridors and travel retail locations, particularly in Asia-Pacific and North America, where Longchamp is actively seeking new opportunities for flagship and boutique stores.

Over the past five years, Longchamp has evolved by refreshing its store environments and expanding its product range to include footwear, accessories, and ready-to-wear collections alongside its core handbags and luggage. The company is recognized for blending heritage with contemporary retail experiences, often collaborating with artists and designers to offer limited-edition pieces that keep the brand relevant and appealing to a diverse clientele.

Longchamp remains family-owned and independent, now led by CEO Jean Cassegrain, the founder’s grandson. The brand’s commitment to craftsmanship, selective expansion, and prime urban locations has reinforced its reputation as a reliable and desirable tenant for luxury retail corridors and travel hubs. With a strong global presence and a focus on flagship experiences, Longchamp continues to attract attention from landlords, brokers, and developers seeking established brands with proven growth and credibility.