Lucky Brand Jeans

Lucky Brand Jeans is an established American retailer known for denim, casualwear, and accessories for both men and women. The company began in 1990 in Vernon, California, founded with a focus on vintage-inspired jeans that combine classic style with modern fits. Over the years, Lucky Brand’s relaxed California aesthetic and distinctive detailing helped it grow from a single storefront into a familiar name in malls and shopping districts across the country.

A significant turning point came in August 2020, when Lucky Brand was acquired by SPARC Group LLC after filing for bankruptcy earlier that summer. This transition allowed the brand to stabilize and pursue new growth opportunities under the ownership of a group with deep experience in retail and access to a broad portfolio of properties.

As of November 2025, Lucky Brand operates about 100 stores nationwide. The company’s current strategy emphasizes expansion in high-traffic urban centers and outlet malls, with a particular focus on California, Texas, Florida, New York, and Illinois. Leveraging the resources and relationships of its parent company, Lucky Brand is securing premium retail locations and prioritizing both flagship and outlet formats to reach a wider customer base.

In the past five years, Lucky Brand has shifted from a period of financial uncertainty to a renewed posture of growth. The company continues to invest in new store concepts and maintains a robust online presence, adapting to evolving shopping habits. Its flexible approach to store formats and its established reputation in the denim market make Lucky Brand a reliable and recognizable tenant in today’s competitive retail landscape.