Madewell

Madewell is an American retail brand known for its focus on premium denim and casual apparel for both men and women. The company was established in 2006 as part of the J.Crew Group, Inc., originally aiming to offer high-quality, fashion-forward denim and wardrobe essentials. Over time, Madewell built a reputation for craftsmanship and versatility, with denim remaining central to its identity.

A notable milestone in Madewell’s history was its transition from a women’s denim label to a full lifestyle brand. This shift included the introduction of menswear and a broader selection of apparel and accessories, which significantly expanded its customer base. In recent years, Madewell has also made sustainability a priority, launching programs such as denim recycling and collaborating with environmental organizations.

As of November 2025, Madewell operates 153 stores across the United States, with locations in major metropolitan areas and affluent suburbs. The brand’s physical footprint includes both inline mall spaces and street-front stores, allowing for flexibility in a variety of retail environments. Recent growth has been marked by new openings and relocations in top-tier shopping centers, reflecting a strategy that aligns with changing consumer shopping habits. Priority markets for expansion include New York, Los Angeles, Chicago, Dallas, San Francisco, and Boston.

Madewell’s continued growth and adaptability have made it a recognizable presence in high-traffic retail corridors. The brand’s approach to store formats and its commitment to sustainability and community engagement contribute to its credibility and appeal within the specialty retail sector. Madewell remains a wholly owned subsidiary of J.Crew Group, Inc. and does not offer franchising opportunities. The company’s headquarters are in New York City, where design, merchandising, and corporate operations are based.