Mama Fu’s Asian House

Mama Fu’s Asian House is a fast-casual restaurant concept that serves made-to-order dishes inspired by a mix of Chinese, Thai, Japanese, and Vietnamese flavors. The company began in Austin, Texas in 2003, founded with the goal of offering approachable Asian cuisine in a relaxed, contemporary setting. In its early years, Mama Fu’s grew quickly through franchising, reaching over 20 locations by 2014 and establishing a reputation for flexible store formats and a menu designed for both dine-in and takeout customers.

Over the past five years, the brand has shifted its strategy. After previously operating in several states, Mama Fu’s has consolidated its footprint and now operates three locations as of November 2025, all within Texas. This change reflects a deliberate move to focus on operational efficiency and to strengthen ties within its core markets, particularly in Austin, Houston, and Dallas. Rather than pursuing rapid expansion, the company is concentrating on optimizing its existing restaurants and selectively considering new opportunities in high-traffic retail corridors and mixed-use developments.

Mama Fu’s is recognized for its adaptable approach to restaurant formats and its history of working with franchise partners. The brand’s long-standing presence in both suburban and urban retail centers, along with its ongoing commitment to a contemporary dining experience, has helped it maintain credibility and relevance in a competitive segment. Backed by Murphy Adams Restaurant Group, Mama Fu’s continues to leverage its operational experience and brand equity as it navigates a more focused and sustainable path forward.