Margaritaville

Margaritaville is a hospitality brand rooted in the easygoing spirit of Jimmy Buffett’s music and lifestyle. The company began in 1985 with a single restaurant in Key West, Florida, and has steadily grown into a multi-faceted enterprise. Over the past forty years, Margaritaville has expanded well beyond its original restaurant concept to include hotels, resorts, vacation ownership, residential communities, and a cruise line.

As of November 2025, Margaritaville operates more than 30 branded restaurants and bars, over 25 hotels and resorts, and three cruise ships under the Margaritaville at Sea banner. The company’s reach now extends across the United States, the Caribbean, Mexico, and select international destinations. A significant milestone in its evolution was the launch of its first hotel in Pensacola Beach, which paved the way for further growth into vacation ownership and residential communities, such as the Latitude Margaritaville active adult developments.

During the last five years, Margaritaville has accelerated its expansion in several directions. The brand introduced its cruise line in 2022, which now features three ships, with a fourth flagship vessel, Beachcomber, scheduled to launch in 2027. Margaritaville continues to prioritize new development opportunities in major U.S. leisure markets, the Caribbean, Mexico, and international resort destinations, with a particular focus on hotels, resorts, and cruise experiences.

Margaritaville’s hospitality formats range from casual restaurants and themed bars to full-service resorts and entertainment complexes, all designed to create a relaxed, escapist environment. The brand’s scale and multi-format approach have helped it build a strong reputation and a loyal following, making it a recognizable player in hospitality-driven real estate. The company is owned by Margaritaville Holdings LLC and maintains a robust pipeline of projects, supported by strategic partnerships and a broad network of franchise and real estate contacts. As of November 2025, Margaritaville employs approximately 4,000 people and continues to seek new development and partnership opportunities in both established and emerging leisure markets.