Market of Choice

Market of Choice is a family-owned grocery retailer based in Eugene, Oregon, with a long-standing presence in communities across the state. The company was founded in 1979 by Richard Wright Sr., who opened the first store with a focus on providing high-quality foods and supporting local producers. Over the years, Market of Choice has grown from a single location into Oregon’s largest independent grocer, remaining under the ownership and leadership of the Wright family.

As of November 2025, Market of Choice operates 12 stores, all within Oregon. Its footprint spans major cities and towns, including Portland, Eugene, Bend, Corvallis, West Linn, Medford, and Ashland. The company’s stores are known for offering a broad selection of products, with a particular emphasis on locally sourced foods. More than 7,000 items from Oregon producers are featured on its shelves, reflecting a strong commitment to regional partnerships and the state’s agricultural economy.

In the past five years, Market of Choice has pursued selective expansion, focusing on high-visibility sites in established neighborhoods and communities where demand for local and specialty foods is strong. The company has renovated several existing stores and continues to seek opportunities in both urban and suburban markets throughout Oregon. Priority growth markets include Portland, Eugene, Bend, Corvallis, Medford, and Ashland.

Market of Choice’s format centers on full-service grocery stores that combine conventional offerings with specialty departments such as bakeries, delis, and wine shops. This approach appeals to a wide range of shoppers, from those seeking everyday essentials to those interested in gourmet and specialty products. The company’s reputation for long-term tenancy, community involvement, and consistent investment in its stores has made it a reliable anchor for retail developments across the state.

Following the passing of CEO Rick Wright in 2014, the company has remained family-owned and continues to be guided by the Wright family’s commitment to growth and community engagement. Market of Choice’s steady expansion, strong local partnerships, and proven track record in competitive markets have established it as a trusted and credible operator in Oregon’s grocery sector. Its stores often serve as hubs for regional food innovation and economic development, reflecting the company’s ongoing mission to nourish both people and communities.