Massageluxe

MassageLuXe is a spa franchise that provides massage, facial, and waxing services, with a focus on creating a relaxing and upscale experience for guests. The company began in 2007, founded in St. Louis, Missouri, and has steadily grown its reputation for quality wellness offerings and operational innovation. As of October 2025, MassageLuXe operates 101 locations in more than 20 states, reflecting a significant national footprint and ongoing momentum.

Over the past five years, MassageLuXe has placed a strong emphasis on technology and digital convenience, introducing a mobile app and an AI-powered chatbot to improve guest service and streamline operations. The company’s commitment to innovation was highlighted at its recent owner’s conference in Scottsdale, Arizona, where it unveiled new operating software and a revamped loyalty program, alongside recognition for top-performing franchisees. These steps signal a brand that is scaling thoughtfully and supporting franchise operators with modern tools.

A notable milestone for MassageLuXe was its inclusion in the 2025 Franchise Times Top 400 list, which recognizes rapid expansion and strong market positioning. The company’s expansion strategy is focused on operational excellence and digital engagement, with plans to double its store count over the next three years. MassageLuXe is targeting growth in U.S. regions where demand for wellness and self-care services continues to rise, and is actively seeking new franchise owners to support this trajectory.

For commercial real estate professionals, MassageLuXe stands out for its active growth posture, credible brand presence, and flexible spa formats. Its approach to technology and guest experience positions it as an attractive tenant in the wellness sector, with a proven ability to draw both franchisees and clients who value quality and innovation.