Maui Tacos

Maui Tacos is a fast-casual restaurant group serving Hawaiian-Mexican fusion cuisine, blending flavors from both traditions in a relaxed, approachable setting. The company was founded in 1993 on Maui by chef Mark Ellman, who played a key role in shaping Hawaii’s modern food scene. His vision was to bring together the spirit of the islands with the bold tastes of Mexico, starting with a single location in Lahaina.

Over the years, Maui Tacos has grown beyond its original roots. A notable milestone came as the brand expanded from Hawaii to the mainland United States, introducing its unique menu to a broader audience. As of November 2025, Maui Tacos operates seven locations, maintaining a strong base in Hawaii while establishing select franchised units in key mainland markets.

In the past five years, the company has focused on growth through franchising, targeting high-traffic tourist areas and lifestyle centers in states such as California, Nevada, Arizona, and Florida. This approach reflects a strategy to reach both visitors and residents who appreciate distinctive, experiential dining. Maui Tacos continues to prioritize regions with strong tourism and a cultural affinity for its signature blend of Hawaiian and Mexican fare.

The brand is recognized for its consistent quality and vibrant atmosphere, offering items like fish tacos, burritos, and salsas made with local ingredients. Maui Tacos operates independently, with its leadership remaining hands-on in site selection and development. The company’s adaptable formats and steady expansion posture make it a compelling option for landlords, brokers, and developers in markets that value unique concepts with proven appeal to both locals and tourists.