Maurices

Maurices is an American women’s apparel retailer that traces its roots to a single store opened by E. Maurice Labovitz in Duluth, Minnesota in 1931. Over the decades, Maurices steadily grew from a local shop into a national chain, adapting to changing retail landscapes and customer preferences. Today, the company operates approximately 900 stores as of November 2025, with locations spanning both urban centers and small towns throughout the United States and Canada.

Ownership of Maurices has evolved over the years, beginning with the Labovitz family and later transitioning to American Retail Group, Ascena Retail Group, and currently OpCapita LLP, which acquired a majority stake in 2019. Despite these changes, Maurices has maintained its headquarters in Duluth and continues to focus on merchandising, store operations, and customer experience.

In the past five years, Maurices has pursued measured expansion, concentrating on underserved small-town markets and strategic mall sites, particularly in the Midwest and Southern states. The company’s approach to growth is deliberate, favoring new leases and relocations that align with its long-term strategy. Maurices has also invested in omnichannel retailing and updated store formats, aiming to create a seamless shopping experience that blends physical and digital elements.

Maurices is known for its inclusive range of women’s clothing, offering denim, knit tops, dresses, loungewear, intimates, and accessories. Its flexible store formats and reliable operations have made it a familiar presence in regional malls and lifestyle centers. The brand’s steady footprint and ongoing investments in retail innovation signal a commitment to remaining relevant and competitive in a shifting retail environment.