Medifast

Medifast is a publicly traded health and wellness company based in Baltimore, Maryland, with a focus on metabolic health and weight management. Founded in 1980, the company originally provided meal replacement products for physicians, then expanded into direct-to-consumer programs. A defining moment in Medifast’s history was the introduction of the OPTAVIA platform, which brought together personalized nutrition, behavioral support, and a large network of independent coaches.

As of November 2025, Medifast operates through a robust e-commerce platform and a distributed coach network, serving clients in all 50 states and select international markets. The company does not operate or lease physical retail stores; instead, it connects with customers online and through its network of over 19,500 active OPTAVIA coaches. Medifast’s offerings include a wide range of nutrition products and support plans, including those designed for clients using or not using medication for metabolic health.

In the past five years, Medifast has invested heavily in expanding its reach and capabilities. The company has broadened its product suite, introduced new science-driven approaches such as Metabolic Synchronization, and continued to grow its coach network. Looking ahead, Medifast is preparing to launch additional metabolic health solutions in 2026, reflecting a commitment to ongoing innovation and clinical credibility. Its scale, established reputation, and omnichannel approach position Medifast as a stable and credible presence in the health and wellness sector. All real estate discussions are managed at the corporate level, as the company’s model does not require retail locations.