Moe’s Southwest Grill

Moe’s Southwest Grill is a fast-casual Mexican restaurant chain that began in Atlanta, Georgia in December 2000. The brand was created by Raving Brands with a playful concept that stands for Musicians, Outlaws, and Entertainers, aiming to offer a fresh and customizable alternative to traditional fast-food burrito spots. Moe’s quickly gained traction, and by 2007, it had grown to 360 locations. That year marked a turning point when Focus Brands acquired the company, providing the resources and infrastructure needed for more ambitious growth.

Over the past five years, Moe’s has continued to expand its reach, both in the United States and internationally. As of November 2025, the chain operates over 700 locations, including restaurants in Russia, Turkey, and Jamaica. This international presence reflects a willingness to adapt the brand for new markets and signals a growth posture that extends beyond its domestic roots.

Today, Moe’s is part of the GoTo Foods portfolio, which brings the backing of a major restaurant holding company and access to professional real estate support. The chain remains privately held, setting it apart from publicly traded competitors like Chipotle. Moe’s competes in the fast-casual Mexican segment with brands such as Qdoba, Rubio’s, Panchero’s, and Freebirds, maintaining a strong position through its focus on customizable menu options and fresh ingredients.

For landlords, brokers, and developers, Moe’s represents a mature and well-capitalized tenant with a proven ability to scale across diverse markets. Its consistent expansion, both domestically and abroad, demonstrates operational stability and adaptability in a competitive segment. The company’s affiliation with GoTo Foods further enhances its credibility and resources for continued growth.