Mooyah Burger & Fries

Mooyah Burger & Fries is a fast-casual restaurant brand known for its made-to-order burgers, hand-cut fries, and real ice cream shakes. The company was founded in 2007 in Plano, Texas, and has grown steadily over the years, building a reputation for quality ingredients and a menu that allows for extensive customization. In 2017, Mooyah was acquired by GGG Partners, which has since guided the brand through a period of notable evolution and expansion.

As of November 2025, Mooyah operates 80 locations across the United States, with a particularly strong presence in Texas. The Dallas-Fort Worth area alone is home to 16 restaurants, and the brand continues to open new stores in both established and emerging markets. Over the past five years, Mooyah has adapted to changing consumer preferences by introducing drive-thru formats and enhancing its digital ordering capabilities. The company’s third drive-thru location opened in Rockwall, Texas in late 2025, reflecting a broader shift toward convenience and off-premise sales.

Mooyah’s growth strategy is centered on franchising, with active development in Texas, California, the Southeast, and the Midwest. The brand’s operational flexibility allows it to fit a range of site types, and its consistent investment in technology and guest experience has helped maintain strong brand recognition in a competitive segment. Mooyah remains headquartered in Plano, Texas, and continues to focus on convenience-driven formats and multi-channel access, positioning itself as a reliable and adaptable tenant for a variety of retail environments.