Motherhood Maternity

Motherhood Maternity is a well-established retailer specializing in maternity apparel and accessories for women during pregnancy and the postpartum period. The company began in 1982, building a reputation as a reliable source for maternity essentials and expanding its presence across the United States through both standalone stores and shop-in-shop formats. Over the years, Motherhood Maternity became known for offering a wide selection of practical and affordable clothing, including nursing bras, loungewear, and work attire.

A significant turning point came in 2019 when its former parent company, Destination Maternity, filed for bankruptcy. This event led to a restructuring of operations and a substantial reduction in physical store locations. In 2020, Motherhood Maternity was acquired by Marquee Brands, which marked the start of a new chapter focused on digital retail. Since then, the company has shifted its primary focus to e-commerce and select wholesale partnerships, maintaining only a small number of physical stores and pop-up locations. As of November 2025, Motherhood Maternity operates 15 stores, with most of its business conducted online and through wholesale channels serving customers throughout the United States and Canada.

In 2023, Motherhood Maternity joined forces with HATCH and A Pea in the Pod, forming a unified maternity retail platform that brought together several leading brands in the category. This collaboration has strengthened its position as a major player in the maternity market. Over the past five years, the company has adapted to changing consumer habits by prioritizing omni-channel retail and leveraging its brand recognition to remain relevant despite a reduced brick-and-mortar footprint.

Motherhood Maternity’s current approach emphasizes flexibility in its physical presence, with new store openings considered on an opportunistic basis tied to market demand and partnership opportunities. Its established brand, selective physical footprint, and focus on digital and wholesale growth offer a stable and credible profile for landlords, brokers, and developers evaluating retail tenancy in the maternity sector.