Mrs. Fields

Mrs. Fields is a well-established American bakery brand known for its gourmet cookies, brownies, and other baked treats. The company began in 1977, when Debbi Fields opened her first store in Palo Alto, California, introducing a fresh-baked, soft cookie experience that quickly resonated with customers. This early success led to rapid growth, and by the mid-1980s, Mrs. Fields had become a familiar name across the United States and in select international markets.

As of November 2025, Mrs. Fields operates 250 locations throughout the United States, with additional stores in Canada, Australia, and the Middle East. The company’s retail footprint is concentrated in high-traffic settings such as shopping malls, airports, and travel plazas, but it has also embraced non-traditional formats like kiosks and co-branded spaces. Over the past five years, Mrs. Fields has focused on expanding its presence in both major metropolitan areas and underserved secondary markets, while also pursuing international growth through master franchise agreements.

Mrs. Fields continues to seek new franchisees and locations, maintaining a steady expansion posture. Its flexible approach to store formats and willingness to adapt to a variety of retail environments have contributed to the brand’s longevity and appeal. With a reputation built on quality and a proven ability to draw impulse-driven foot traffic, Mrs. Fields remains a recognizable and credible tenant for a range of retail properties.