Natural Body Spa and Shop

Natural Body Spa and Shop is an independent spa and wellness company that operates eight locations as of November 2025. The brand was founded in Atlanta in 1989 by Cici Coffee, who set out to create a spa experience centered on natural products and environmental responsibility. Over more than three decades, the company has grown from a single Atlanta storefront to a stable regional presence in Georgia and Tennessee, with its primary focus on the Atlanta metropolitan area and select sites in Chattanooga.

In recent years, Natural Body Spa and Shop has chosen a measured approach to growth, prioritizing operational excellence and selective upgrades to its existing locations rather than pursuing new market entries or rapid expansion. The company continues to operate company-owned stores and does not franchise, maintaining direct oversight of its service standards and customer experience. Its commitment to sustainability is reflected in eco-friendly product sourcing and green business practices, including LEED-certified buildouts.

Natural Body Spa and Shop specializes in therapeutic massage, skin care, and holistic body treatments, complemented by a curated retail selection of natural personal care products. The company is known for its consistent service, loyal clientele, and preference for high-quality retail environments in affluent suburban and urban neighborhoods. Over the past five years, the brand has focused on enhancing customer experience and deepening its sustainability initiatives. As a privately held, non-franchised operator, Natural Body Spa and Shop offers commercial real estate partners a stable, reliable tenant with a strong reputation and a track record of long-term occupancy.