Nestle Toll House Cafe

Nestlé Toll House Café is a bakery café concept specializing in freshly baked cookies, brownies, cakes, and other sweet treats, with many menu items featuring the well-known Toll House chocolate chip cookie. The brand began in 2000 through a partnership between Nestlé and Chip Corporation, opening its first café in Atlanta, Georgia. Early growth was rapid, with the concept expanding into shopping malls and lifestyle centers across the United States, capitalizing on the strong recognition of the Nestlé name and a focus on high-traffic retail environments.

A notable milestone in the company’s history was reaching over 100 locations by the mid-2000s, establishing a recognizable presence in malls and lifestyle centers nationwide. Over the past five years, the brand has shifted its strategy. Rather than pursuing aggressive expansion, it has concentrated on maintaining its existing cafés and optimizing performance in select markets. As of December 2023, Nestlé Toll House Café operates approximately 50 locations, with a primary focus in the Southeast and Midwest.

The brand’s consistent presence in shopping malls and lifestyle centers, along with its association with Nestlé, has made it a familiar and reliable tenant for property owners and leasing teams. Its standardized format and emphasis on freshly baked goods continue to draw steady foot traffic, supporting the vitality of retail environments where it operates. In recent years, the company’s approach has centered on stability and operational excellence, reinforcing its reputation as a credible and enduring retail café concept.