New Balance

New Balance is an American athletic brand with roots dating back to 1906, when William J. Riley founded the company in Boston as a maker of arch supports. Over time, New Balance evolved from a specialty manufacturer into a global name in athletic footwear and apparel, recognized for its consistent focus on quality and comfort. A major milestone in the company’s history was the introduction of the Trackster running shoe in 1961, which helped set the stage for New Balance’s reputation for innovation and performance. The launch of the 990 series in the early 1980s and the ongoing Made in USA collections further solidified its standing in both performance and lifestyle segments.

Today, New Balance operates as an independent, privately held company. As of October 2025, it runs more than 150 branded retail stores across North America, with a growing presence in Europe, Asia, and the Middle East. The brand has steadily expanded its retail footprint over the last five years, particularly in urban and suburban markets in the United States and Canada. This recent growth has included investments in new store formats and digital initiatives designed to enhance the customer experience, as well as collaborations with designers and athletes that have broadened its appeal.

New Balance maintains a strong commitment to domestic manufacturing, with facilities in Massachusetts and Maine that support local communities and American jobs. The company’s retail formats range from flagship stores to outlets and specialty shops, each designed to reflect the brand’s heritage and focus on comfort. Its preference for high-visibility, high-traffic locations in both established and emerging markets positions New Balance as a credible and adaptable tenant for a variety of retail environments. The company’s ongoing investments in store design and community-driven initiatives continue to shape its expansion strategy and reinforce its reputation as a reliable and forward-thinking retail partner.