Nike, Converse

Nike is a globally recognized brand specializing in athletic footwear, apparel, and equipment. The company began in 1964 as Blue Ribbon Sports, founded by Bill Bowerman and Phil Knight, and adopted the Nike name in 1971. One of its early milestones was the creation of the Swoosh logo, which has since become an iconic symbol in sports and retail. Nike acquired Converse in 2003, bringing the century-old sneaker brand under its umbrella while allowing Converse to maintain its own distinct retail presence.

As of November 2025, Nike operates approximately 1,050 stores worldwide, with a retail footprint that spans urban centers, outlet malls, and international markets. The company has placed particular emphasis on expanding in Asia-Pacific, Europe, and the Middle East, while continuing to grow in North America and Latin America. Over the past five years, Nike has evolved its approach to retail by investing in digital-first store concepts, launching experiential flagship locations, and forming strategic partnerships to accelerate market entry. Organizational changes have unified innovation and product teams across Nike, Jordan, and Converse, enabling faster development of new store formats and supporting a more agile expansion strategy.

Nike’s scale and credibility are reflected in its market capitalization, which stands at approximately $92.7 billion as of June 2025. The brand’s diverse store formats—including flagship, outlet, and specialty concepts—offer flexibility for a range of commercial retail environments. Nike’s continued focus on innovation and consumer experience has helped set industry standards, making it a sought-after tenant for retail property owners and developers. Converse, while owned by Nike, continues to operate with its own brand identity and retail strategy, contributing to the overall strength and diversity of Nike’s retail portfolio.