Noah’s Bagels

Noah’s New York Bagels operates as a fast-casual bakery and café, specializing in fresh-baked bagels, sandwiches, and coffee. The company was founded in 1989 by Noah Alper in Berkeley, California, where it quickly became known for its authentic New York-style bagels and a welcoming neighborhood feel. A key milestone in its early history was surpassing 30 locations by the mid-1990s, which drew the attention of larger national operators and ultimately led to its acquisition by Einstein Bros. Bagels in 1996. Today, Noah’s is part of Coffee & Bagel Brands, under the ownership of JAB Holding Company.

As of November 2025, Noah’s New York Bagels operates approximately 70 corporate-owned stores, with its footprint concentrated in California and additional locations in Oregon and Washington. Over the past five years, the brand has maintained a steady, selective growth strategy, opening new stores in both the Bay Area and Southern California and planning further expansion into high-traffic corridors and suburban infill sites across the West Coast. Noah’s locations are commonly found in visible retail spaces within shopping centers and mixed-use developments, adapting to both urban and suburban settings.

The company’s approach to growth emphasizes flexibility in site selection and a focus on locations with strong morning and midday activity, often near grocery anchors and major roadways. Noah’s does not franchise; all stores remain corporate-owned, which supports consistency in operations and brand experience. In recent years, the company has invested in digital ordering, catering, and community engagement initiatives, reinforcing its position as a resilient and credible operator within the competitive quick-service breakfast segment.