Not Your Average Joe’s

Not Your Average Joe’s is a privately held restaurant group known for its creative, made-from-scratch American comfort food and a welcoming, neighborhood-style atmosphere. The company was founded in 1994 by Steve Silverstein in Dartmouth, Massachusetts, who set out to offer a fresh take on familiar dishes with a focus on quality and originality. Over the years, Not Your Average Joe’s built a loyal following and steadily expanded across New England and the Mid-Atlantic, establishing itself as a reliable choice for both families and business diners.

As of November 2025, the brand operates 20 locations throughout Massachusetts, New Hampshire, Rhode Island, Maryland, and Virginia. Its restaurants are typically found in suburban retail centers and mixed-use developments, reflecting a preference for established trade areas with strong daytime and residential populations. The company has maintained a disciplined approach to growth, prioritizing operational consistency and guest experience over rapid expansion. In the past five years, Not Your Average Joe’s has focused on selective new site development and a renewed commitment to its core markets, with recent openings and pipeline activity signaling ongoing but measured expansion.

Not Your Average Joe’s remains independently owned and does not franchise, with its headquarters in Milton, Massachusetts. The brand’s regional scale, proven operational track record, and flexible full-service format make it a credible anchor or co-tenant for landlords and developers seeking a differentiated restaurant operator with a strong local following and the ability to adapt to changing consumer preferences.