Nothing Bundt Cakes

Nothing Bundt Cakes is a specialty bakery brand focused on Bundt cakes for everyday occasions and celebrations across the United States and Canada. Its bakeries sell a consistent menu of Bundt cakes in several sizes and flavors, along with rotating seasonal designs. Most locations also offer simple add‑ons such as candles, cards, balloons, and small party accessories, so guests can leave with a complete gift or office treat. This mix creates steady repeat visits tied to birthdays, holidays, workplace events, school functions, and community gatherings.

The company was founded in 1997 in Las Vegas, Nevada, by Dena Tripp and Debbie Shwetz. The founders started by baking out of their homes for friends and family, then opened their first retail bakery as demand grew beyond word of mouth. Over time, the concept evolved from a single neighborhood shop into a franchise model, and by the early 2010s the brand was adding franchised bakeries in multiple states. A key milestone came in 2016, when private equity firm Levine Leichtman Capital Partners acquired a majority stake and supported a period of faster unit growth.

Ownership shifted again in September 2021, when Roark Capital Group acquired Nothing Bundt Cakes. Roark’s investment added the brand to a portfolio of scaled restaurant and specialty retail systems and reinforced a strategy centered on multi‑year unit expansion. As of October 2023, the company operated more than 500 franchised and company‑owned bakeries across the U.S. and Canada, placing it among the largest specialty cake chains in North America. Public employee estimates of roughly 4,000 people reflect both corporate staff and bakery‑level teams.

In the last five years, Nothing Bundt Cakes has moved from a regional bakery concept to a broadly recognized national brand with a significant presence in major metros and many secondary markets. The system continues to fill in existing designated market areas while entering new trade areas that fit its neighborhood bakery positioning. Current growth efforts emphasize suburban strip centers, grocery‑anchored centers, and community retail environments, along with select lifestyle and urban locations. Many new units are opened in second‑generation bakery, quick‑service restaurant, or small shop retail spaces, serving walk‑in traffic, pre‑orders, and catering.

For landlords, brokers, and developers, Nothing Bundt Cakes offers a stable, repeat‑visit food user that works well in small‑shop lineups next to daily‑needs and value soft goods tenants. Stores typically occupy modest inline or end‑cap spaces without the need for a drive‑thru, large kitchen, or heavy venting, yet they generate consistent traffic linked to the calendar of holidays and events. The combination of private‑equity backing, a multi‑unit franchise base, and ongoing white‑space development across the U.S. and Canada positions the brand as a credible, growth‑oriented occupant in neighborhood, community, and grocery‑anchored centers.