Oakley

Oakley is a well-established brand specializing in sports performance eyewear, apparel, and accessories. The company was founded in 1975 by Jim Jannard in Southern California, where it originally produced motorcycle grips before shifting its focus to eyewear. Oakley made its mark in the industry with the introduction of the O-Frame goggle in 1980 and Eyeshades sunglasses in 1984, products that quickly gained popularity among athletes and outdoor enthusiasts.

A significant milestone in Oakley’s history came in 2007, when it became part of EssilorLuxottica, the world’s largest eyewear group. This partnership has supported Oakley’s continued growth and integration of advanced lens technologies. Over the past five years, Oakley has expanded its retail presence by opening flagship stores in major urban centers and high-traffic shopping destinations, while also enhancing the in-store experience through digital integration and interactive retail formats. The brand has actively pursued new locations in North America, Europe, and Asia-Pacific, with a particular focus on markets such as the United States, Canada, the United Kingdom, Germany, Japan, and Australia.

As of November 2025, Oakley operates 220 corporate-owned stores worldwide, including both standalone Oakley Stores and Oakley Vault outlet locations, as well as shop-in-shop concepts within leading sporting goods retailers. All real estate contacts for the brand are verified and up to date. Oakley’s approach to retail emphasizes immersive, experiential environments that showcase its heritage and ongoing product innovation. Recent collaborations and high-profile product launches have driven increased demand for in-person shopping, reinforcing the brand’s commitment to physical retail as a core part of its strategy. Oakley’s established reputation, global scale, and focus on experiential formats make it a prominent and reliable tenant for premium retail corridors and lifestyle centers.