Original Penguin Clothing

Original Penguin Clothing is an American menswear brand recognized for its distinctive penguin logo and its roots in classic golf shirts. The company was founded in 1955, when it introduced the golf shirt to the U.S. market, quickly earning a reputation for combining timeless style with playful touches. Over the years, Original Penguin broadened its offerings to include polos, T-shirts, jackets, sweaters, and accessories, maintaining a consistent focus on quality materials and unique prints.

A significant milestone in the brand’s history came in 1996, when Perry Ellis International acquired Original Penguin. This partnership enabled the brand to expand its reach and scale its distribution, opening doors to new markets and retail opportunities. As of November 2025, Original Penguin operates approximately 15 standalone stores, in addition to numerous shop-in-shop locations within department stores and specialty retailers. Its current footprint spans North America, Europe, the Middle East, and Asia, with flagship boutiques in cities such as New York, London, and Dubai, and presence in select international airports and resort destinations.

In the past five years, Original Penguin has focused on selective growth, targeting premium urban retail corridors and international travel hubs. The brand has opened new locations in Dubai and London, signaling its ongoing commitment to international expansion. It continues to invest in flagship boutiques and shop-in-shop formats, adapting its store concepts to fit both classic boutiques and modern lifestyle environments. The company has also embraced omnichannel strategies, integrating its physical and digital platforms to serve customers in high-traffic malls and urban centers across priority markets like New York, London, Dubai, Los Angeles, Miami, and Toronto.

Original Penguin’s established brand identity, flexible store formats, and international presence position it as a reliable and recognizable tenant in upscale retail settings. The brand’s ability to evolve with changing retail landscapes, combined with the backing of Perry Ellis International, supports its steady and credible approach to growth.