Orvis

Orvis is a well-established outdoor retailer known for its focus on fly-fishing gear, outdoor apparel, and related lifestyle products. The company traces its roots back to 1856, when Charles F. Orvis opened the original outfitter in Manchester, Vermont. Over the years, Orvis has broadened its assortment to include sportswear, gifts, home goods, and travel accessories, while maintaining a reputation for expertise in angling and upland hunting.

A pivotal moment in the company’s history came in 1965, when the Perkins family acquired Orvis. Under their stewardship, Orvis navigated the changing retail landscape and grew into a nationally recognized brand. The flagship store in Manchester, Vermont, remains a prominent destination and a symbol of the company’s heritage.

As of October 2025, Orvis operates about 70 retail locations across the United States. In recent years, the company has shifted its strategy in response to tariff pressures and evolving consumer preferences. Orvis is actively reducing its brick-and-mortar footprint, with plans to close 31 stores and five outlets by 2026. This move reflects a focus on the most profitable and high-traffic stores, while expanding its reach through independent dealers and strengthening digital sales channels. The company has also invested in experiential retail, such as guided trips and educational workshops, reinforcing its position as a leader in outdoor experiences.

Orvis remains privately owned by the Perkins family, with Simon Perkins currently serving as President. The company employs approximately 1,700 people and is headquartered in Manchester, Vermont. Over the past five years, Orvis has concentrated growth efforts in the Northeast, Pacific Northwest, and Rocky Mountain regions, while adapting its retail model to prioritize core markets and customer engagement.

With a long-standing reputation, a selective approach to new locations, and a mix of physical and digital retail, Orvis continues to be a significant player in the outdoor retail sector. Its evolving footprint and focus on experiential formats position the brand as a credible and adaptable tenant in today’s commercial real estate market.