OshKosh B’Gosh

OshKosh B’gosh is an established American children’s apparel brand known for its signature denim overalls and playful, durable clothing. The company traces its roots back to 1895, when it was founded in Oshkosh, Wisconsin as a manufacturer of workwear for railroad workers and farmers. Over time, OshKosh B’gosh shifted its focus to children’s clothing, becoming a familiar name in households across the country.

A significant turning point for the brand came in 2005, when Carter’s, Inc. acquired OshKosh B’gosh and brought it under the umbrella of North America’s largest marketer of baby and young children’s apparel. This move allowed OshKosh B’gosh to benefit from Carter’s broad distribution network and retail expertise, accelerating its reach into new markets.

As of November 2025, OshKosh B’gosh operates more than 300 stores throughout North America, including both standalone locations and dual-branded stores with Carter’s. The brand’s footprint covers the United States and Canada, with a focus on high-traffic shopping centers and outlet malls. In recent years, OshKosh B’gosh has expanded its presence by opening new stores and leveraging Carter’s infrastructure to enter additional markets. The brand has also introduced seasonal capsule collections, which refresh its assortment and attract shoppers seeking both nostalgic and contemporary styles.

OshKosh B’gosh is recognized for its consistent retail formats and family-friendly store environments, which contribute to strong foot traffic and complement other leading children’s and family brands. All real estate decisions are managed by Carter’s corporate team in Atlanta, and the company does not franchise its stores. With its enduring reputation and ongoing expansion, OshKosh B’gosh continues to be a prominent and reliable tenant in the children’s apparel sector.