PacSun

PacSun, short for Pacific Sunwear of California, began as a single surf shop in Newport Beach in 1980. Over the decades, it has grown into a prominent national retailer known for youth-driven fashion that blends surf, skate, and streetwear influences. After facing significant challenges and filing for bankruptcy in 2016, PacSun was acquired by Golden Gate Capital, which restructured the business and set it on a renewed growth path.

As of November 2025, PacSun operates approximately 325 corporately owned stores across the United States, with a particularly strong presence in high-traffic lifestyle centers and malls. The company has invested heavily in both its physical and digital retail platforms in recent years. Notable initiatives include the launch of experiential flagship stores and pop-up concepts in major urban markets, such as Los Angeles, New York, Miami, Chicago, Dallas, and San Francisco. These locations are designed to drive in-store traffic through exclusive collaborations, limited-edition product drops, and immersive experiences that resonate with Gen Z and Gen Alpha consumers.

PacSun’s evolution over the past five years reflects a commitment to staying culturally relevant and adaptable. The brand has expanded its reach beyond traditional retail by integrating digital innovation and omnichannel strategies, deepening its e-commerce capabilities while maintaining a vibrant physical footprint. Leadership under CEO Brieane Olson has emphasized creative partnerships and community engagement, including the formation of a Youth Advisory Council and the publication of an annual Youth Report, further strengthening PacSun’s connection to its core audience.

With a track record of resilience and a focus on experiential retail, PacSun remains a credible and dynamic tenant for landlords, brokers, and developers seeking to attract younger shoppers and enhance the vibrancy of retail destinations. The company continues to operate as a private entity under Golden Gate Capital, with all stores corporately owned and real estate contacts primarily accessible through professional networks.