Peace Frogs

Peace Frogs is an independent apparel and lifestyle brand recognized for its colorful, frog-themed graphics and upbeat messaging. The company was founded in 1985 by Catesby Jones in Gloucester, Virginia, starting as a small T-shirt business. Its distinctive frog logo and early commitment to environmental awareness quickly set it apart, helping the brand gain traction in beach towns, college campuses, and gift shops across the United States.

A major milestone in the company’s history was the establishment of its flagship retail store in Gloucester, which remains its only year-round brick-and-mortar location as of November 2025. Over the years, Peace Frogs expanded its product range to include hats, outerwear, stickers, and accessories, and built a strong wholesale network that now places its merchandise in hundreds of independent retailers and specialty shops nationwide. While the company previously operated additional seasonal stores in tourist destinations, it currently focuses on maintaining its flagship store, a robust e-commerce platform, and wholesale distribution. Peace Frogs is not actively seeking new permanent retail locations but remains open to seasonal pop-up opportunities, particularly in East Coast beach towns, college towns, and other high-traffic tourist markets.

In the past five years, the brand has prioritized growing its online and wholesale presence, adapting to shifts in consumer behavior and retail trends. This approach has allowed Peace Frogs to maintain a broad geographic footprint and strong brand visibility without expanding its company-owned store count. The company also continues its longstanding support for environmental causes through the Peace Frogs Foundation, reinforcing its reputation for social responsibility.

Peace Frogs is known for its flexible approach to retail, proven appeal in tourist and college markets, and enduring brand recognition. Its steady growth posture and established credibility make it a familiar name in lifestyle retail, particularly in environments that benefit from unique, destination-driven concepts.