Peoples Jewellers

Peoples Jewellers is a Canadian jewelry retailer with deep roots, having started in Toronto in 1919. The company began as a single storefront and gradually built a national reputation, becoming one of the most recognized jewelry brands in Canada. A significant milestone in its history was the merger with Zale Corporation in 1999, which eventually led to Peoples Jewellers joining Signet Jewelers Limited, a global leader in specialty retail.

As of November 2025, Peoples Jewellers operates approximately 150 stores across Canada, with a strong concentration in Ontario, British Columbia, Alberta, and Quebec. The brand is well established in shopping malls and major retail centers, serving both urban and suburban communities. Over the past five years, Peoples Jewellers has focused on refining its existing locations rather than pursuing rapid expansion. The company continues to evaluate new opportunities in high-traffic malls and urban centers but remains committed to optimizing its current footprint.

Peoples Jewellers offers a broad selection of diamond, gemstone, and gold jewelry, as well as watches and repair services. The company is known for its accessible approach to luxury, providing both in-store and virtual consultations to meet evolving customer expectations. In recent years, the brand has modernized its store formats and enhanced its digital platforms, adapting to changing consumer preferences and maintaining its leadership in the Canadian jewelry sector.

For landlords, brokers, and developers, Peoples Jewellers stands out for its stable store count, established reputation, and ability to consistently attract shoppers. The company is not a franchise and does not offer franchising opportunities. Backed by Signet Jewelers, a publicly traded global parent, Peoples Jewellers brings credibility and steady traffic to retail environments, making it a reliable anchor or inline tenant in Canada’s busiest retail corridors.