Performance Bicycle Shop

Performance Bicycle Shop is a well-established name in the cycling industry, originally founded in 1981 by Gary and Sharon Snook as a family-run catalog business in North Carolina. The company quickly grew from its regional roots into a national retailer, at one point operating more than 100 stores across the United States and serving a wide range of cycling enthusiasts, from casual riders to dedicated athletes.

A pivotal moment came in 2019 when Performance Bicycle underwent bankruptcy and was acquired by AMain Sports & Hobbies, a retailer based in Chico, California with expertise in both cycling and remote control hobbies. This acquisition marked a significant shift in the company’s direction. Performance Bicycle transitioned away from its large brick-and-mortar presence and refocused its efforts on e-commerce. As of November 2025, the company operates a single flagship store in Chico, California, while its primary business is conducted online through its website.

Over the past five years, Performance Bicycle has concentrated on strengthening its digital platform and building an engaged online community, utilizing social media channels to connect with customers and share cycling-related content. The integration with AMain Sports & Hobbies has provided operational benefits, particularly in logistics and customer service, supporting the brand’s reputation for knowledgeable support and product expertise.

Performance Bicycle’s current format centers on a flagship retail location paired with a robust e-commerce operation. The company is not pursuing physical expansion and has not announced any new store openings or market entries as of November 2025. This stable approach reflects a focus on digital growth and customer experience rather than broadening its physical footprint. For landlords, brokers, and developers, Performance Bicycle stands out for its history as a major national retailer, its adaptability in shifting to a digital-first model, and its continued credibility within the cycling industry under the ownership of AMain Sports & Hobbies.