Pholicious Vietnamese Noodle Soup

Pholicious Vietnamese Noodle Soup is a fast-casual restaurant brand specializing in Vietnamese pho and noodle dishes, known for offering fresh, customizable meals in busy retail settings. The company was founded in 2008 by Tony Nguyen, who opened the first location in a Florida shopping mall with the goal of making traditional Vietnamese flavors accessible to a wider American audience. Since then, Pholicious has steadily grown by focusing on food courts, airports, and other high-traffic venues, adapting its format to fit both compact airport kiosks and inline mall spaces.

As of November 2025, Pholicious operates 18 locations across the United States, with a strong presence in Florida, Texas, and California, and an expanding footprint in major transportation hubs. Recent openings at Dallas-Fort Worth International Airport and Miami International Mall highlight the company’s ongoing commitment to serving travelers and shoppers in dynamic environments. Over the past five years, Pholicious has accelerated its expansion into non-traditional venues, targeting airports, malls, and mixed-use developments in key markets such as Florida, Texas, California, Georgia, Illinois, and New York.

The brand’s menu centers on build-your-own pho bowls, rice noodle soups, and Vietnamese-inspired snacks, appealing to both those familiar with Vietnamese cuisine and newcomers seeking healthier, globally inspired fast-casual options. Pholicious remains independently owned, with founder Tony Nguyen still leading day-to-day operations and site selection. The company employs around 120 people systemwide and continues to prioritize operational efficiency and flexible store formats, which has helped it secure leases in competitive retail environments and maintain steady growth. Pholicious’s adaptable approach and consistent performance have established it as a reliable tenant for landlords and developers looking to diversify their food offerings in high-traffic locations.