Piercing Pagoda

Banter by Piercing Pagoda, formerly known simply as Piercing Pagoda, is a well-established specialty retailer offering jewelry and professional ear and body piercing services across the United States and Puerto Rico. The company traces its roots back to 1969, when it began as a single kiosk in Whitehall Mall, Pennsylvania, quickly gaining a following for its approachable service and accessible gold jewelry. A significant turning point came in 2000, when the business was acquired by Signet Jewelers Limited, a major player in the jewelry industry and parent to other well-known brands such as Kay Jewelers, Zales, and Jared.

As of November 2025, Banter by Piercing Pagoda operates about 600 kiosks and small-format stores, making it one of the largest jewelry kiosk operators in North America. The brand is a familiar presence in high-traffic shopping malls and retail centers, with a footprint that has steadily expanded over the years. In 2021, the company underwent a major rebranding, adopting the Banter by Piercing Pagoda name and updating its visual identity to better connect with younger shoppers while maintaining its legacy appeal. This rebranding was accompanied by ongoing investment in omnichannel retail, including a robust e-commerce platform that complements its physical locations.

Over the past five years, Banter by Piercing Pagoda has focused on opening new mall kiosks and small-format stores, particularly in urban and suburban markets. The company continues to seek new locations in both established and emerging areas, reflecting a growth-oriented approach. Its parent company, Signet Jewelers, is publicly traded and headquartered in Akron, Ohio, providing Banter by Piercing Pagoda with the resources and credibility of a major retail group.

With a consistent focus on convenience and accessibility, Banter by Piercing Pagoda has proven adaptable in a competitive retail environment. Its presence in high-traffic shopping centers, ongoing investment in new formats, and integration of digital and physical retail make it a notable and reliable tenant for landlords, brokers, and developers looking to strengthen their retail mix.