Pita Pit
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About Pita Pit
Pita Pit is a fast-casual restaurant chain known for its customizable pita sandwiches, salads, and bowls, all centered on fresh, health-focused ingredients. The company began in 1995 in Kingston, Ontario, when Nelson Lang and John Sotiriadis set out to offer a lighter, more flexible alternative to traditional fast food. After establishing itself in Canada, Pita Pit entered the U.S. market in 1999, growing steadily through franchising.
As of November 2025, Pita Pit operates approximately 100 locations across more than 30 states in the United States. The brand’s U.S. footprint spans college towns, urban centers, and a growing number of non-traditional venues. Over the past five years, Pita Pit has adapted its growth strategy to focus on high-traffic retail corridors, mixed-use developments, universities, and airports. This approach has allowed the company to remain nimble, using flexible store formats that fit a variety of real estate settings.
Pita Pit’s menu features made-to-order options inspired by Mediterranean flavors, appealing to a broad customer base seeking quick, nutritious meals. The company’s U.S. operations are based in Coeur d’Alene, Idaho, and continue to operate under a franchising model, with active recruitment of new franchisees and real estate partners. Recent expansion efforts have prioritized markets such as Texas, Florida, California, the Midwest, and the Southeast.
With a well-established brand, a track record of adapting to changing consumer preferences, and the ability to succeed in both traditional and non-traditional locations, Pita Pit remains a relevant and credible tenant for a range of retail environments. The company’s evolution over the last five years reflects a commitment to growth and adaptability within the competitive fast-casual segment.
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