Pizza Patron

Pizza Patron is a quick-service pizza chain with deep roots in Texas, where it was founded in 1986 by Antonio Swad in Dallas. The brand originally set itself apart by serving Latino communities and embracing cultural relevance, including a well-known early practice of accepting Mexican pesos. Over the years, Pizza Patron has built a strong regional presence, expanding primarily through franchising.

As of November 2025, Pizza Patron operates about 90 locations, with its footprint concentrated in major Texas markets such as Dallas-Fort Worth, Houston, San Antonio, Austin, and El Paso, as well as select southwestern cities like Phoenix. In the last five years, the company has renewed its focus on growth, actively seeking franchise partners and new sites. Recent expansion efforts have emphasized drive-thru and express formats, reflecting a shift toward flexible, high-traffic urban locations and adapting to changing consumer habits.

A notable milestone in the company’s history was reaching 100 stores in 2012, which established Pizza Patron as a significant player in the region’s quick-service segment. Today, the brand continues to prioritize urban infill and high-density Hispanic neighborhoods, with a clear goal to surpass 100 units by 2026. Pizza Patron’s format flexibility, along with its consistent performance in diverse communities, makes it a reliable option for landlords, brokers, and developers looking for established tenants with ongoing expansion plans. The company’s reputation for value, bilingual service, and community engagement further supports its credibility and appeal in competitive retail environments.