Planet Fitness

About Planet Fitness

Planet Fitness, founded in 1992, is a leading fitness center chain known for its affordable membership model and welcoming environment. The company operates over 2,000 locations across the United States and internationally, making it one of the largest fitness franchisors in the world.

Planet Fitness positions itself as a "Judgement Free Zone," targeting casual gym-goers rather than hardcore fitness enthusiasts, which has proven to be a successful niche strategy in the competitive fitness market.

Expansion Plans

Planet Fitness is actively expanding with plans to open new gyms in various markets, including Maryland and other states. The company is focusing on suburban and urban areas with high visibility and accessible parking. They are seeking both franchisees and real estate partners for new locations.