Play it Again Sports

Play It Again Sports is a well-established retailer that specializes in both new and gently used sporting goods and fitness equipment, serving communities throughout the United States and Canada. The company began in 1983 with a straightforward goal: to make quality sports gear accessible and affordable for families and athletes, while encouraging the reuse and recycling of equipment. Today, Play It Again Sports operates under Winmark Corporation, a parent company recognized for its expertise in franchise-driven resale retail.

As of November 2025, Play It Again Sports has grown to 272 stores, with locations in a mix of suburban, urban, and mid-sized markets across North America. The brand’s presence is particularly strong in the Midwest, South, and several Canadian provinces, reflecting its appeal among families and individuals seeking value and variety in sporting goods.

The stores focus on buying, selling, and trading equipment for a wide range of sports, including hockey, baseball, soccer, golf, fitness, and winter activities. Each location is locally owned and operated, allowing franchisees to adapt inventory to the specific needs of their community while benefiting from the efficiencies and recognition of a national brand. This approach has made Play It Again Sports a reliable destination for both new and experienced athletes, offering a mix of new products and high-quality used gear at competitive prices. The dual-format model supports sustainability and affordability, helping families outfit children and try new sports without significant financial commitment.

A notable milestone in the company’s history was its expansion into Canada, which began in the 1990s and remains a focus for new store development. Over the past five years, Play It Again Sports has actively pursued growth, targeting secondary and tertiary markets where youth sports participation and family populations are on the rise. The company’s expansion is supported by Winmark Corporation’s franchise development team, with plans for additional store openings through 2026.

For landlords, brokers, and developers, Play It Again Sports stands out as a stable and credible tenant with a history of successful operations in diverse retail environments. Stores typically occupy inline or end-cap spaces within neighborhood and community shopping centers, often serving as anchors for family-oriented retail clusters. The company’s commitment to long-term leases and local engagement, combined with national marketing support and operational expertise, makes it a reliable partner for property owners looking to attract consistent foot traffic and community-focused retail.