Pluto’s

Pluto’s is an independent restaurant group founded in San Francisco in 1995. The company built its reputation on fresh, customizable salads, grilled meats, and sides served in a casual, cafeteria-style setting. Over the years, Pluto’s became a familiar name in the Bay Area, expanding to several cities and drawing steady crowds for lunch and dinner with its made-to-order meals and signature carved turkey plates.

As of November 2025, Pluto’s operates three locations in Northern California: San Francisco, Palo Alto, and Davis. This current footprint reflects a period of consolidation, as the company has focused on its core sites and closed underperforming units since its peak of more than seven stores in the early 2010s. During the last five years, Pluto’s has invested in operational improvements at its existing restaurants rather than pursuing new openings or a franchise model.

Pluto’s remains a recognizable regional brand, particularly in high-density urban and university-adjacent areas. Its adaptable restaurant format and consistent performance have made it a reliable tenant in mixed-use and infill environments. The company is not actively seeking new leases or franchise partners but remains open to select opportunities in similar urban or campus markets. Pluto’s continues to operate independently, led by a small management team based in San Francisco, and maintains direct relationships with real estate contacts.