Pottery Barn Kids

Pottery Barn Kids is a specialty retailer that offers furniture, bedding, decor, and accessories designed specifically for children and families. The brand was established in 1999 as an extension of Pottery Barn, with the goal of bringing thoughtful design and practical solutions to the children’s home furnishings market. Its first stores opened in Manhattan, where Pottery Barn Kids quickly built a reputation for durable products that combine safety with playful style.

Since its founding, Pottery Barn Kids has broadened its assortment to include nursery furniture, baby gear, toys, and a range of exclusive designer collaborations. Recent partnerships, such as those with artist Riley Sheehey and Formula 1®, reflect the brand’s commitment to staying current and appealing to a wide range of family interests.

As of November 2025, Pottery Barn Kids operates about 90 retail locations across the United States and Canada, supported by a strong e-commerce platform that reaches customers internationally. Over the past five years, the brand has pursued measured growth in premium retail corridors, focusing on affluent suburban and urban markets known for strong family demographics. Expansion efforts have included the rollout of new experiential store formats and an increased presence inside Pottery Barn flagship stores through shop-in-shop concepts.

Pottery Barn Kids is recognized for its sustainability initiatives, offering GREENGUARD Gold Certified products and organic textiles. The brand also provides registry and design services, helping families create personalized spaces for their children. Its stores are typically found in high-traffic lifestyle centers and upscale malls, contributing to consistent foot traffic and a vibrant retail environment.

The company remains a wholly owned brand within Williams-Sonoma, Inc., and does not franchise its locations. With ongoing investment in new store concepts and targeted market entries, Pottery Barn Kids continues to evolve as a trusted anchor for family-focused retail developments.