Prairie Life Fitness

Prairie Life Fitness began in 1985 in Lincoln, Nebraska, with a focus on providing full-service fitness centers that catered to both individuals and families. The company quickly built a reputation for its welcoming atmosphere and wide array of amenities, including indoor pools, racquetball courts, group fitness classes, and childcare. Over the years, Prairie Life Fitness expanded throughout the Midwest and into Tennessee, reaching a total of nine clubs as of November 2019.

A notable milestone in the company’s history came in November 2019, when Prairie Life Fitness was acquired by Genesis Health Clubs, a larger fitness operator based in Wichita, Kansas. This acquisition marked the end of Prairie Life Fitness as an independent brand, with all locations rebranded and now managed by Genesis Health Clubs. Genesis continues to operate and invest in these former Prairie Life facilities, which are typically substantial in size and situated in suburban retail or mixed-use developments.

Over the last five years, Prairie Life Fitness transitioned from a regional operator to part of a larger, multi-state fitness network. This shift reflects broader trends in the industry, where consolidation and expansion have brought more scale and operational resources to legacy locations. Today, the former Prairie Life sites remain active under Genesis, contributing to the ongoing growth and presence of full-service health clubs in the Midwest and beyond.