Pretzelmaker
CRE Intelligence
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About Pretzelmaker
Pretzelmaker is a well-established soft pretzel chain that started in California in 1991. The company began as a single store and quickly grew by franchising, tapping into the popularity of mall-based snack options. One significant milestone in its history was the 1999 merger with Pretzel Time, which helped the brand strengthen its national presence.
As of November 2025, Pretzelmaker operates more than 280 stores across the United States and select international markets. Its locations can be found in shopping malls, airports, travel centers, and other high-traffic retail environments. Over the past five years, Pretzelmaker has expanded its footprint by pursuing growth in both traditional mall settings and non-traditional venues, such as airports and travel centers. The company has also embraced co-branding opportunities with other concepts owned by its parent company, FAT Brands Inc., which manages a portfolio of 18 restaurant brands. This approach has allowed Pretzelmaker to adapt its formats and offerings to suit a range of retail environments and consumer preferences.
Pretzelmaker’s headquarters and franchise support are based in Atlanta, Georgia, while FAT Brands is headquartered in Beverly Hills, California. The brand is actively seeking new franchisees in priority markets throughout the United States, Canada, and select international locations. Its established reputation, flexible store formats, and ongoing commitment to growth make Pretzelmaker a credible and scalable tenant for a variety of commercial properties.
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