Price Chopper Supermarket

Price Chopper Supermarkets is a family-owned regional grocery chain that has operated across the Northeast for nearly a century. Founded in 1932 by Ben and Bill Golub, the company has built its reputation on fresh products, local sourcing, and deep community ties. As of November 2025, Price Chopper operates 131 stores across New York, Vermont, Massachusetts, Connecticut, Pennsylvania, and New Hampshire, with locations operating under the Price Chopper, Market 32, and Market Bistro banners.

The company remains privately held and is notable for its employee ownership structure, with associates holding 51% of the company's stock. This ownership model has shaped Price Chopper's approach to operations and community investment over the years.

Over the past five years, Price Chopper has pursued a deliberate modernization strategy centered on converting existing stores to the Market 32 format while selectively opening new locations in underserved markets throughout the region. The company has also expanded its multicultural product offerings and strengthened its AdvantEdge Rewards loyalty program to deepen customer engagement. These efforts reflect a broader shift toward updated store environments and expanded service offerings that align with evolving consumer expectations.

Price Chopper's growth posture remains focused on the Northeast, where it continues to identify opportunities for both format conversions and new store development. The company has maintained a consistent commitment to local partnerships and community initiatives, supporting food banks, local farms, and nonprofit organizations as part of its operating philosophy. This combination of regional scale, family stewardship, and community integration positions Price Chopper as an established and credible operator in the Northeast grocery landscape.